{"id":231,"date":"2023-05-16T10:18:00","date_gmt":"2023-05-16T10:18:00","guid":{"rendered":"https:\/\/beograd365.rs\/?p=231"},"modified":"2023-06-07T10:28:09","modified_gmt":"2023-06-07T10:28:09","slug":"pogledajte-zbog-cega-su-google-reklame-najbolji-nacin-da-najbrze-ostvarite-ciljeve-poslovanja","status":"publish","type":"post","link":"https:\/\/beograd365.rs\/?p=231","title":{"rendered":"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja"},"content":{"rendered":"\n

Jedan od najboljih na\u010dina za promociju firme, odnosno, proizvoda i usluga koje ta firma nudi su Google reklame. Razlog za uspeh ovog na\u010dina reklamiranja firme je u tome \u0161to se ova vrsta oglasa prikazuje usko ciljanoj publici koja je odabrana na osnovu geografske lokacije, interesovanja, odnosno onoga \u0161to ta publika pretra\u017euje i na osnovu jezika. Koliko je ovaj na\u010din ogla\u0161avanja uspe\u0161an govori i podatak da kompanija Google 97% svog prihoda ostvaruje samo od reklama.<\/p>\n\n\n\n\n\n\n\n

Kako funkcioni\u0161u Google reklame?<\/h2>\n\n\n\n

Google reklame funkcioni\u0161u tako \u0161to, kada korisnik pretra\u017euje odre\u0111ene klju\u010dne re\u010di, peko slo\u017eenog algoritma se odre\u0111uju relevantni oglasi za tu pretragu. Reklame na ovom pretra\u017eiva\u010du se postavljaju na osnovu unapred odre\u0111enih klju\u010dnih re\u010di, ali i drugih faktora, kao \u0161to su kvalitet i relevantnost oglasa. Ogla\u0161iva\u010di biraju i format reklame, oni odre\u0111uju da li \u0107e to biti slike, tekstovi ili video zapisi. <\/p>\n\n\n\n

Kada se postavljaju Google reklame, osim po klju\u010dnim re\u010dima, postoji i mogu\u0107nost targetiranja publike i to po demografskim karakteristikama, jeziku, geografskoj lokaciji, interesovanjima korisnika, ure\u0111ajima koje koriste korisnici, pona\u0161anja korisnika na sajtu, ako su ve\u0107 posetili sajt ogla\u0161iva\u010da. <\/p>\n\n\n\n

Gde se pojavljuju?<\/h2>\n\n\n\n

Google reklame se pojavljuju na pretra\u017eiva\u010du, u vrhu pretrage, na You Tube \u2013 u i na drugim sajtovima koje pose\u0107ujete. <\/p>\n\n\n\n

Google reklame<\/a> koje se pojavljuju u vrhu pretrage omogu\u0107avaju da proizvod<\/a> ili uslugu koju nudi neka firma vide ljudi koji pretra\u017euju upravo to \u0161to firma koja se ogla\u0161ava nudi. One funkcioni\u0161u tako \u0161to se sajtovi firmi koje se ogla\u0161avaju pozicioniraju iznad organske pretrage.<\/p>\n\n\n\n

Tre\u0107i najve\u0107i sajt na svetu i drugi najve\u0107i pretra\u017eiva\u010d je You Tube. Reklame se na ovom sajtu prikazuju u formi videa. Razlikuju se tri vrste Google reklama na ovom sajtu, a to su oglasi u pretrazi, oglasi u prikazu i oglasi u strimu. Osim videa, na ovom sajtu se prikazuju i tekstualni preklapaju\u0107i oglasi koji se pokazuju u donjem delu vido snimka.<\/p>\n\n\n\n

Google reklame se pojavljuju i na svim sajtovima koji su deo Google Adsense programa. One se obi\u010dno nalaze u dnu ili pored sadr\u017eaja na sajtu i ovi oglasi su slikovni, tekstualni ili su u pitanju video snimci. Jednostavno obja\u0161njeno, ovo su oni oglasi za sajtove koje smo prethodno posetili koji nam se pojavljuju dok pregledamo neki drugi sadr\u017eaj. Algoritam za ove oglase je napravljen i tako da, ukoliko smo, na primer, u Guglu prethodno tra\u017eili neki name\u0161taj, nama \u0107e se u reklamama na drugim sajtovima pokazivati oglasi, ne samo firme \u010diji smo sajt posetili, ve\u0107 i oglasi ostalih prodavnica name\u0161taja.<\/p>\n\n\n\n

Kako se pla\u0107aju Google reklame?<\/h2>\n\n\n\n

Google reklame se pla\u0107aju na nekoliko na\u010dina. Naj\u010de\u0161\u0107e se koristi pla\u0107anje po kliku (PPC \u2013 pay per click<\/a>), zatim po broju prikazanih oglasa i po zapo\u010detom ili odgledanom videu na You Tube. Treba naglasiti da se ne pla\u0107a puko prikazivanje reklama na koje korisnici ne reaguju, ve\u0107 samo efekti u skladu sa postavljenim ciljevima.\u00a0<\/p>\n\n\n\n

Kome da se obratim za ovu reklamu?<\/h2>\n\n\n\n

Kako bi Google reklame donele najvi\u0161u mogu\u0107u korist ogla\u0161iva\u010du, najbolje bi bilo da se za njihovo formulisanje i postavljanje anga\u017euje agencija koja se bavi internet marketingom. U ovim agencijama rade stru\u010dnjaci koji \u0107e unapred formulisati strategiju internet nastupa, istra\u017ei\u0107e najva\u017enije klju\u010dne re\u010di neophodne za postavljanje reklame i na pravi na\u010din targetirati potencijalne posetioce sajta.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Jedan od najboljih na\u010dina za promociju firme, odnosno, proizvoda i usluga koje ta firma nudi su Google reklame. Razlog za uspeh ovog na\u010dina reklamiranja firme je u tome \u0161to se ova vrsta oglasa prikazuje usko ciljanoj publici koja je odabrana na osnovu geografske lokacije, interesovanja, odnosno onoga \u0161to ta publika pretra\u017euje i na osnovu jezika. […]<\/p>\n","protected":false},"author":1,"featured_media":232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,12],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-razno"],"yoast_head":"\nPogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja - Beograd 365 - Beograd iz drugog ugla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beograd365.rs\/?p=231\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja - Beograd 365 - Beograd iz drugog ugla\" \/>\n<meta property=\"og:description\" content=\"Jedan od najboljih na\u010dina za promociju firme, odnosno, proizvoda i usluga koje ta firma nudi su Google reklame. Razlog za uspeh ovog na\u010dina reklamiranja firme je u tome \u0161to se ova vrsta oglasa prikazuje usko ciljanoj publici koja je odabrana na osnovu geografske lokacije, interesovanja, odnosno onoga \u0161to ta publika pretra\u017euje i na osnovu jezika. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beograd365.rs\/?p=231\" \/>\n<meta property=\"og:site_name\" content=\"Beograd 365 - Beograd iz drugog ugla\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T10:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T10:28:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beograd365.rs\/wp-content\/uploads\/2023\/06\/google-reklame.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nikolarstojanovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nikolarstojanovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231\"},\"author\":{\"name\":\"nikolarstojanovic\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/#\\\/schema\\\/person\\\/b6180fad6af682670c4a041c6e3ef438\"},\"headline\":\"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja\",\"datePublished\":\"2023-05-16T10:18:00+00:00\",\"dateModified\":\"2023-06-07T10:28:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231\"},\"wordCount\":609,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beograd365.rs\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/google-reklame.jpg\",\"articleSection\":[\"Marketing\",\"Razno\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/beograd365.rs\\\/?p=231#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231\",\"url\":\"https:\\\/\\\/beograd365.rs\\\/?p=231\",\"name\":\"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja - Beograd 365 - Beograd iz drugog ugla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beograd365.rs\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/google-reklame.jpg\",\"datePublished\":\"2023-05-16T10:18:00+00:00\",\"dateModified\":\"2023-06-07T10:28:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/#\\\/schema\\\/person\\\/b6180fad6af682670c4a041c6e3ef438\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beograd365.rs\\\/?p=231\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#primaryimage\",\"url\":\"https:\\\/\\\/beograd365.rs\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/google-reklame.jpg\",\"contentUrl\":\"https:\\\/\\\/beograd365.rs\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/google-reklame.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/?p=231#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beograd365.rs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/#website\",\"url\":\"https:\\\/\\\/beograd365.rs\\\/\",\"name\":\"Beograd 365 - Beograd iz drugog ugla\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beograd365.rs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beograd365.rs\\\/#\\\/schema\\\/person\\\/b6180fad6af682670c4a041c6e3ef438\",\"name\":\"nikolarstojanovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10e4e81306ebb600eecd4f505b234ea89e55daf9464fe9690a31738325eccc61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10e4e81306ebb600eecd4f505b234ea89e55daf9464fe9690a31738325eccc61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10e4e81306ebb600eecd4f505b234ea89e55daf9464fe9690a31738325eccc61?s=96&d=mm&r=g\",\"caption\":\"nikolarstojanovic\"},\"url\":\"https:\\\/\\\/beograd365.rs\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja - Beograd 365 - Beograd iz drugog ugla","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beograd365.rs\/?p=231","og_locale":"en_US","og_type":"article","og_title":"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja - Beograd 365 - Beograd iz drugog ugla","og_description":"Jedan od najboljih na\u010dina za promociju firme, odnosno, proizvoda i usluga koje ta firma nudi su Google reklame. Razlog za uspeh ovog na\u010dina reklamiranja firme je u tome \u0161to se ova vrsta oglasa prikazuje usko ciljanoj publici koja je odabrana na osnovu geografske lokacije, interesovanja, odnosno onoga \u0161to ta publika pretra\u017euje i na osnovu jezika. […]","og_url":"https:\/\/beograd365.rs\/?p=231","og_site_name":"Beograd 365 - Beograd iz drugog ugla","article_published_time":"2023-05-16T10:18:00+00:00","article_modified_time":"2023-06-07T10:28:09+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/beograd365.rs\/wp-content\/uploads\/2023\/06\/google-reklame.jpg","type":"image\/jpeg"}],"author":"nikolarstojanovic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nikolarstojanovic","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beograd365.rs\/?p=231#article","isPartOf":{"@id":"https:\/\/beograd365.rs\/?p=231"},"author":{"name":"nikolarstojanovic","@id":"https:\/\/beograd365.rs\/#\/schema\/person\/b6180fad6af682670c4a041c6e3ef438"},"headline":"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja","datePublished":"2023-05-16T10:18:00+00:00","dateModified":"2023-06-07T10:28:09+00:00","mainEntityOfPage":{"@id":"https:\/\/beograd365.rs\/?p=231"},"wordCount":609,"commentCount":0,"image":{"@id":"https:\/\/beograd365.rs\/?p=231#primaryimage"},"thumbnailUrl":"https:\/\/beograd365.rs\/wp-content\/uploads\/2023\/06\/google-reklame.jpg","articleSection":["Marketing","Razno"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/beograd365.rs\/?p=231#respond"]}]},{"@type":"WebPage","@id":"https:\/\/beograd365.rs\/?p=231","url":"https:\/\/beograd365.rs\/?p=231","name":"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja - Beograd 365 - Beograd iz drugog ugla","isPartOf":{"@id":"https:\/\/beograd365.rs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beograd365.rs\/?p=231#primaryimage"},"image":{"@id":"https:\/\/beograd365.rs\/?p=231#primaryimage"},"thumbnailUrl":"https:\/\/beograd365.rs\/wp-content\/uploads\/2023\/06\/google-reklame.jpg","datePublished":"2023-05-16T10:18:00+00:00","dateModified":"2023-06-07T10:28:09+00:00","author":{"@id":"https:\/\/beograd365.rs\/#\/schema\/person\/b6180fad6af682670c4a041c6e3ef438"},"breadcrumb":{"@id":"https:\/\/beograd365.rs\/?p=231#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beograd365.rs\/?p=231"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beograd365.rs\/?p=231#primaryimage","url":"https:\/\/beograd365.rs\/wp-content\/uploads\/2023\/06\/google-reklame.jpg","contentUrl":"https:\/\/beograd365.rs\/wp-content\/uploads\/2023\/06\/google-reklame.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/beograd365.rs\/?p=231#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beograd365.rs\/"},{"@type":"ListItem","position":2,"name":"Pogledajte zbog \u010dega su Google reklame najbolji na\u010din da najbr\u017ee ostvarite ciljeve poslovanja"}]},{"@type":"WebSite","@id":"https:\/\/beograd365.rs\/#website","url":"https:\/\/beograd365.rs\/","name":"Beograd 365 - Beograd iz drugog ugla","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beograd365.rs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/beograd365.rs\/#\/schema\/person\/b6180fad6af682670c4a041c6e3ef438","name":"nikolarstojanovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10e4e81306ebb600eecd4f505b234ea89e55daf9464fe9690a31738325eccc61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10e4e81306ebb600eecd4f505b234ea89e55daf9464fe9690a31738325eccc61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10e4e81306ebb600eecd4f505b234ea89e55daf9464fe9690a31738325eccc61?s=96&d=mm&r=g","caption":"nikolarstojanovic"},"url":"https:\/\/beograd365.rs\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beograd365.rs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231"}],"version-history":[{"count":1,"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":233,"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/posts\/231\/revisions\/233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beograd365.rs\/index.php?rest_route=\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/beograd365.rs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beograd365.rs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beograd365.rs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}